Clayface Campaign Rollout

For my Brand Experiences in Interactive Environments class, we were assigned a group project for our final project. We were tasked to pick an upcoming movie and develop a full campaign for it. The movie that me and my partner, Jineva Torres, picked was Clayface, a body horror movie based on the Batman comic book villain with the same name.

Jineva was responsible for creating the campaign timeline, the microsite, and the escape room. I was responsible for making mockups for the Missing Posters, Social Media posts, and items for the Pop-Up shop. I also edited the Explainer Video that was required for the final project.